Are you dripping?

The phrase drip marketing comes from the concept of “drip irrigation” in gardening and agriculture. This method waters plants using small amounts of water over long periods of time. In your business, “drip marketing” describes the value of repetition in your marketing – a slow build – to achieve the desired results. A “marketing blitz,” on the other hand, is …

The 7 Pillars of Production: Our Fall Training Series

Much like a musician who has difficulty just relaxing and enjoying a symphony because they find it difficult to not be constantly analyzing the technical aspects of a performance, as a business owner I find myself critiquing businesses. Where it’s a restaurant or a Wal-Mart, I love to observe a well-run business and can’t help but find faults in poorly-run …

The REAL Full Retirement Age is 70 for only 7% to 8% of us!

Good things come to those who wait. Case in point, your Social Security benefits. Everyone has a designated Full Retirement Age (FRA) at which they will receive 100% of their Social Security benefits. For most Boomers it is age 66, while for those born in 1960 or later, it is age 67. Remember, this is the age at which you …

The Big Picture: 2nd Quarter Index Annuity Sales Results

As we all focus on our individual businesses, I always find it helpful to track broader sales trends in the fixed index annuity business.  Linked Here Are 2nd Quarter 2014 FIA Sales Results.  Some key takeaways include: Q2 2014 sales were $12.6 billion, up 36.5% when compared to Q2 2013.  Take away:  FIAs are gaining market traction and impressive growth! …

What Women Want

Being a Tarkenton, I was, of course, born in Minnesota while my dad played for the Vikings!  I lived several places as a kid, from Minnesota to Connecticut to New York to my current home of Atlanta. I’m a proud University of Georgia Bulldog (where I majored in International Business and French) and I also consider myself lucky to have grown …