Get Your Hands in the Soil

My grandfather was a preacher and my multi-talented father has never shied away from offering “sermons” on relationships, business and life. One lesson that has been particularly true in my life and in working with over 250 retirement income planners is “you have to get your hands in the soil.” “Do you know how a farmer learns to farm, son?” …

What about my spouse?

With awareness of Social Security benefits increasing, many people are starting to say “OK, OK, I get it, the longer I wait to collect benefits, the larger they’ll be.” But if you’re married (or even if you WERE married), spousal benefits add a whole new wrinkle to the picture (and most of us Boomers don’t want to see any more …

Do you have a growth or fixed mindset?

Our most successful agents are growing, asking questions, trying new things…the agents who struggle seem to elicit more of a fixed mindset (“i.e. seminars don’t work,” “I don’t understand annuities,” “I don’t have any money to market”). Recently, I read a fascinating Khan Academy article titled “Why I’ll Never Tell My Son He’s Smart” that really made me think. So …

Are you dripping?

The phrase drip marketing comes from the concept of “drip irrigation” in gardening and agriculture. This method waters plants using small amounts of water over long periods of time. In your business, “drip marketing” describes the value of repetition in your marketing – a slow build – to achieve the desired results. A “marketing blitz,” on the other hand, is …

The 7 Pillars of Production: Our Fall Training Series

Much like a musician who has difficulty just relaxing and enjoying a symphony because they find it difficult to not be constantly analyzing the technical aspects of a performance, as a business owner I find myself critiquing businesses. Where it’s a restaurant or a Wal-Mart, I love to observe a well-run business and can’t help but find faults in poorly-run …