Who We Are
Our Story
Tarkenton Financial was founded to change the way independent advisors grow.
Drawing on the entrepreneurial legacy of NFL Hall of Famer and business leader Fran Tarkenton, we built a company that values trust, innovation, and genuine human connection above all else.
From our start in Atlanta in 2003 to today’s nationwide community of advisors, we’ve stayed true to our purpose: helping financial professionals build stronger businesses through meaningful partnerships and real-world support.
Because when you succeed, we succeed. It’s that simple.
Our Philosophy
At Tarkenton Financial, we believe clarity beats complexity, people come before ego, and success is best when shared. These values shape everything we do, from how we design our programs to how we show up for our advisors every day.
Our guiding principles come straight from our founder, Fran Tarkenton:
- The mission of business is to help people.
- People have to talk to people.
- There are no silver bullets.
- Reinvent yourself every day.
- Have a sense of desperation.
- Learn more from your failures than your successes.
- Nothing takes the place of hard work.
Our People
Behind every advisor we serve is a team of dedicated professionals committed to helping them grow and thrive.
Our leadership team brings decades of experience across annuity, life insurance, marketing, and operations, but what sets them apart is how they lead: with integrity, collaboration, and heart.
We’re proud of our people, and we think you’ll see why when you meet them.