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The phrase drip marketing comes from the concept of “drip irrigation” in gardening and agriculture. This method waters plants using small amounts of water over long periods of time. In your business, “drip marketing” describes the value of repetition in your marketing – a slow build – to achieve the desired results. A “marketing blitz,”…

Much like a musician who has difficulty just relaxing and enjoying a symphony because they find it difficult to not be constantly analyzing the technical aspects of a performance, as a business owner I find myself critiquing businesses. Where it’s a restaurant or a Wal-Mart, I love to observe a well-run business and can’t help…

Good things come to those who wait. Case in point, your Social Security benefits. Everyone has a designated Full Retirement Age (FRA) at which they will receive 100% of their Social Security benefits. For most Boomers it is age 66, while for those born in 1960 or later, it is age 67. Remember, this is…

As we all focus on our individual businesses, I always find it helpful to track broader sales trends in the fixed index annuity business.  Linked Here Are 2nd Quarter 2014 FIA Sales Results.  Some key takeaways include: Q2 2014 sales were $12.6 billion, up 36.5% when compared to Q2 2013.  Take away:  FIAs are gaining…

Being a Tarkenton, I was, of course, born in Minnesota while my dad played for the Vikings!  I lived several places as a kid, from Minnesota to Connecticut to New York to my current home of Atlanta. I’m a proud University of Georgia Bulldog (where I majored in International Business and French) and I also consider…

The financial planning industry has always intrigued me, and I was lucky enough to get hired by Tarkenton Financial directly out of college to handle licensing, contracting and back office accounting. But I’ve been hungry to learn more about the industry, and over time I’ve taken on more roles. For instance, I’ve learned a lot…

I grew up on Signal Mountain in Chattanooga, Tennessee, where I attended an all-girls private school for grades 7-12. Some people think this sounds crazy, but it was a wonderful environment that allowed me to thrive in my studies.  This set me up for success to choose the right college, The University of Georgia (maybe…

I was one of the first college kids to join Facebook back in 2004, when registering with a valid college email address was a requirement. That’s right, I was an early adopter. I had no clue what Facebook was—I was just a freshman who wanted to make friends on campus and stay informed about events…

I have been working with Tarkenton Financial for 12 years now. I typically work hand in glove with new agents to provide the initial assistance they need to flourish in the Tarkenton Financial system, but the relationships I have built with agents allow me to continue to work with them for years to come. I…